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01. The Green Graphic Design Course
Welcome to the Course
Syllabus and FAQ
Step 1: Join the Private Geneva Community!
Step 2: Add Yourself to our Student Directory!
Coaching Call Schedule Information
Resources
Green Design Resources [04/05/21]
Notes Guides
Understanding Climate Crisis (Unit 1)
What is Sustainability? (24:03)
What is Climate Crisis (31:30)
Dirty Air: Big Oil's Propaganda Campaign (21:22)
The Anthropocene (27:41)
The Fix: Climate Solutions (37:32)
Weekly Readings
Citations
Quiz 1
Green Design Techniques: Forestry & Impact (Unit 2)
The Importance of Forests (24:11)
Forestry & Forestry Certifications (33:16)
Understanding Supply Chains and Resource Use (18:53)
Weekly Reading
Citations
Quiz 2
Green Design Techniques: Materials and Vetting Suppliers (Unit 3)
Choosing Paper Stocks / Materials (25:09)
Ink, Coatings, and Fonts (20:45)
Choosing Printers (17:59)
Weekly Readings
Citations
Quiz 3
Sustainable Packaging (Unit 4)
Design Transparency & Building Consumer Trust (22:33)
Plastics Recycling (23:59)
Environmental Racism & Plastics (10:11)
Weekly Reading
Citations
Quiz 4
Sustainable Packaging Part II (Unit 4 ctd)
Materials: Bioplastics (26:31)
Materials: Glass (23:46)
Corporate Influence (23:17)
Citations
Quiz 5
Running a Green Design Studio: Part I (Unit 5)
Environmental Policies (11:51)
Contracts (8:15)
Conducting a Studio Audit (11:44)
Creating an Environmental Impact Report (33:46)
Additional Resources
Running a Green Design Studio: Part II (Unit 5 ctd)
Marketing Yourself as a Sustainable Designer (47:40)
Content Marketing (15:19)
Screening and Ethics with Clients (9:11)
Studio Operations: An Intro to Clients and Profitability (11:02)
The Business Case for Green Design + Client Communication (Unit 6)
Sustainable Market Share Part 1: Ethical Branding (31:35)
Sustainable Market Share Part 2: Packaging (9:40)
It Should Come In Black - Gender and Sustainability (7:47)
Managing Client Expectations & Complaints (11:55)
Citations
Quiz 6!
Becoming a (Confident) Expert & Industry Leader in Sustainable Design (Unit 7)
Greenwashing: Recognizing & Avoiding (38:24)
FTC Guidelines and Legal Green Marketing Claims (7:52)
Carbon Footprints and Offsetting Your Footprint (21:45)
Certifications - (Why B-Corp Actually Sucks) (Optional Video) (80:14)
Additional Resources
Citations
Quiz 7
Beyond The Lectures: Additional Topics
Ecoanxiety and Sustainable Activism (25:13)
Guest Lecturers
Amy from Blue Raspberry Design on "Green Web Design" (60:07)
Testimonial and Feedback Forms
Testimonial Form
Feedback Form
Office Hour Coaching Replays LAUNCH 1 (September-December 2020)
Office Hours: Should The Internet be More Green, Personal Responsibilities, Certification Marketing (72:47)
Office Hours: FSC Criticism, Vetting Certifications, Indigenous Consent, Low-Impact Logging (83:36)
Office Hours: Talking to Printers, Local Printing vs Transportation, Education with Clients (196:57)
Office Hours: Eco-Anxiety, Staying Engaged with Activism Long-term, The Importantce of Community (103:39)
Office Hours: Carbon Credits, Colonialism, and Small Business Pricing (64:02)
Coaching Call: Client Requests, Expert Positioning, Taking on Unfamiliar Projects (86:04)
Office Hours: Sustainable Design Policies, Fake Followers on Insta, Social Media Algorithms, Vetting Greenwashed Clients (138:53)
Office Hours: Pricing Consulting Work, People who "Pick Your Brain", Client/Printer Relationships (123:21)
Office Hours: Niching, International Packaging Sourcing, Client Screening Processes (105:14)
Office Hours: ROI for Branding/Clients, B-Corp Cert vs Donations, Carbon Neutral Transparency (127:06)
Office Hours: Project Onboarding Questions, How to handle a Greenwaswhed Inquiry, Mailback/Refill Programs (88:17)
Office Hours: Research Process + Pricing, How to Price Research, What if there are no sustainable options?, Sustainable Compromises (89:34)
Office Hours: Why Earth Hour SUCKS, Gender-Neutral Design, Aesthetic Trends in Sustainability (70:26)
Second Round of Course saved calls
Office Hours: Forest Resilience, De-Extinction, Green New Deal Forestry, How to Lower CO2 Footprint (93:22)
Office Hours: FSC + Recycling Symbols, Are Eucalyptus and Bamboo Sustainable? (101:54)
Office Hours: All About Seaweed (and Invasive Species Impact) (64:16)
Office Hours: Stone Paper, Domtar's Eco-Sins, Misleading Sustainability Claims from Corporations (91:00)
Office Hours: CRM Software/How We Use Asana for Clients, Color Psychology, Design Work For Portfolios (66:08)
Office Hours: Freelance VS In-House Jobs, Methane and Animal Agriculture, How to Retain more Knowledge/Learning (91:40)
Office Hours: Why Free-Trade Agreements Hurt Sustainability, Cost of Recycling, Balancing the Cost of Green Design for Businesses (91:21)
Office Hours: Why Cradle-to-Cradle Isn't That Good, Circular Economy Frameworks, Bioplastics, and Mega-Corp Responsibilities for Sustainability (121:43)
Office Hours: Translating Sustainable Studio Policies to Freelance Work, Our Backgrounds, Emissions Responsibility: USA vs China vs Paris Climate Agreement vs Green New Deal (102:44)
Office Hours: Forest Fires, Hemp as a Material, How to Create a Proposal for Branding/Website Work (67:22)
Office Hours: In-House Sustainability for Design, Client Communication After a Project, Ink Types (106:03)
Office Hours: Lead Generation, Networking Group Pros + Cons, Does Individual Action Matter? (91:51)
Office Hours: Sex, Sustainability, and Zero-Waste (+ Sustainable Makeup, Conversations around Bad Carbon Offsetting Practices) (80:53)
Office Hours: Translating Sustainable Studio Policies to Freelance Work, Our Backgrounds, Emissions Responsibility: USA vs China vs Paris Climate Agreement vs Green New Deal
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